Werner Schicks

Marketing Expert for Industrial Marking and Product Identification

Werner Schicks is a marketing manager at ITW Diagraph GmbH and has been working in the marking industry for over 14 years. His focus is on industrial marking solutions, product identification, and explaining complex technologies in an accessible way for manufacturing companies. Drawing on his many years of experience, he combines technical expertise with strategic B2B marketing to help companies find efficient and future-proof marking solutions. (XING)

A major milestone in his career was the planning and implementation of the brand relaunch from Allen Coding to Diagraph in the EMEA region. In this role, he was responsible for introducing the new brand identity as well as further developing the marketing communications and positioning. His work contributes to establishing the Diagraph brand internationally as a competent partner for industrial coding. (LinkedIn)

In addition to developing content and marketing strategies, Werner Schicks has been attending international trade shows and industry events for many years. These include, among others, interpack, FACHPACK, IFFA, Anuga, and Hispack in Barcelona. Close interaction with end users, machine manufacturers, and packaging experts provides valuable insights into current industry challenges and trends, which are regularly incorporated into his technical articles.

Areas of Expertise
Industrial marking systems
Inkjet, thermal transfer, and laser technology
Product, packaging, and pallet marking
Traceability and marking regulations
Digitization of marking processes
B2B marketing and lead generation
Case studies and best practices from the manufacturing industry

Qualifications
Graduate in Sports Economics, University of Bayreuth
Marketing Manager at ITW Diagraph GmbH
Over 14 years of experience in the labeling industry
Extensive experience in product management and international B2B marketing for industrial labeling solutions. (XING)

As an author
Werner Schicks publishes technical articles, case studies, and customer testimonials on all aspects of industrial marking. His articles are aimed at production managers, packaging experts, machine builders, and decision-makers who want to make their marking processes more efficient, safer, and more cost-effective. The focus is on tried-and-true solutions, new technologies, and current developments in the packaging and marking industry.

“Good marking is more than just a printed image—it ensures efficient processes, reliable traceability, and sustainable production success.”
– Werner Schicks